Caring For The Land
With over a century of farming experience, our agricultural roots run deep. As a
company whose very existence depends on the land, we have a vested interest in making
sure our agricultural practices are truly sustainable. Over the past 70 years we’ve
taken steps towards using less land, less water and fewer pesticides. We realize
we have further to go on our path to sustainability, but we are excited to share
the strides we’ve taken towards the goal of taking green beyond our name.
Less Land Usage
Getting more from less is the cornerstone of our sustainable land use plan. Through
farming techniques and better seed hybrids, we’re getting more vegetables from every
acre of land. In fact, over the last 35 years our farmers have been able to double
the amount of sweet corn they can produce on the same amount of land. That means
more food for the world and fewer acres dedicated to agriculture.
Less Water Usage
Water is a precious commodity, which is why we are trying to use less of it to grow
our vegetables. One of Green Giant’s programs helps our broccoli farmers in Mexico
convert to drip irrigation, which is 50 percent more efficient than traditional
irrigation. We’ve already seen huge water savings from 15 percent farmer conversion,
and look forward to the giant difference of complete program participation in the
Less Pesticide Usage
Responsible use of pesticides allows us to save land and grow vegetables to feed
the world. Green Giant is always researching and testing ways to use the least amount
of pesticides while maintaining crop yields and honoring our commitment to use less
water and less land. For over 50 years, Green Giant has been a leader in pioneering
ways to reduce pesticides, including innovative crop rotation techniques, timing
of applications and integrated pest management. The results have been impressive
— we’ve reduced the pounds of pesticides used to grow our sweet corn by over 90
percent, and cut the number of applications in half.
First and foremost, our packaging is designed to insure our vegetables arrive in
your kitchen as fresh and delicious as possible. By providing canned and frozen
vegetables that can be stored for long periods of time without decreasing in quality,
we give our customers the ability to have nutritious foods on-hand without going
to waste. However, we realize that the very process of packaging and shipping goods
is bound to have an impact on the environment. We are also striving to reduce the
impact of the packaging needed to get them there. And while these goals are often
at odds, we are constantly working to decrease waste and minimize the carbon footprint
of our packaging. Here are two examples of our efforts.
With vacuum pack canning technology, our vegetables are steamed in the can, locking
in freshness for a remarkably crisp texture. This process also makes it possible
to deliver the same amount of vegetables in a can that is 30 percent smaller. This
means we use less water, less metal and less fuel to get our vegetables to your
local store’s shelf. You can help make our vegetables even more sustainable by recycling
Recycled Packaging Material
With our recent packaging changes, you can help save trees as you eat your peas.
Previously, Green Giant frozen vegetable cartons were constructed from bleached
white paper board with no recycled fibers. Now we are proud that our current cartons
are made from unbleached, 100 percent recycled paper, saving 54,000 trees a year
in the process.
A Sustainable Future Starts Today
The journey to a sustainable future requires hard work, innovation and an on-going
dedication to doing the right thing. While we have taken a number of positive steps,
we are always striving to do better. Here are two current initiatives that will
lead Green Giant to be an even more sustainable company.
Life Cycle Analysis
To truly understand the impact our products have on the environment, we are conducting
a study with the University of Arkansas. Known as a life cycle analysis, this study
carefully tracks the total impact of growing sweet corn and its journey from the
farmer’s field to your dinner table. This holistic approach will provide valuable
insights and show us ways to improve our processes.
Through our partnership with The Nature Conservancy, we are launching an initiative
to educate growers in Minnesota’s Root River Valley on more sustainable farming
practices. The techniques will allow farmers to filter runoff before it makes its
way into local streams and rivers. In addition to keeping the water cleaner, the
farming practices - which include ponds and buffers - create habitats for migratory
birds and regional wildlife, such as frogs and ducks.
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